Privacy Policy

Fight Shop Direct (“we,” “us,” or “our”) is built for fighters, dedicated trainers, and parents investing in a young athlete’s journey. We respect the discipline, drive, and trust of our global warrior community. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website fightshopdirectuk.com and make purchases for your essential gear—from Fairtex gloves to kids’ shin guards.

1. Information We Collect

To provide you with a seamless, secure, and efficient shopping experience, we collect the following types of information:

• Personal Identifiers: Name, email address, shipping/billing address, phone number.
• Commercial Information: Records of products purchased (e.g., Muay Thai shorts, compression leggings, focus mitts), order history, and preferences.
• Payment Information: Credit/debit card details (Visa, MasterCard, JCB) or PayPal account information processed through our secure, PCI-compliant gateways. We do not store full card details on our servers.
• Technical Data: IP address, browser type, device information, operating system, and pages you view on our site.
• Communications: Records of your correspondence with us (e.g., customer service inquiries sent to [email protected]).

2. How We Use Your Information

We use your data solely to fuel your training journey, with clarity and transparency:

• To Process Your Orders: To fulfill your purchases, process payments in USD, arrange shipping globally (excluding restricted areas), and send order confirmations.
• To Communicate With You: To send transactional emails (order updates, shipping notifications), respond to your inquiries, and provide customer support.
• To Improve Our Website & Service: To optimize our site for speed and efficiency, personalize your experience, and develop new products favored by the fight community.
• For Security & Fraud Prevention: To monitor and protect against unauthorized transactions, in line with our “Security You Can Trust” philosophy.
• For Legal Compliance: To comply with applicable laws, regulations, and payment industry standards.

3. Sharing and Disclosure of Information

We do not sell your personal information. We share data only under these strict conditions:

• Service Providers: With trusted third parties who perform essential services for our operations, such as payment processing (e.g., PayPal, card networks), order fulfillment, shipping carriers, and IT infrastructure. These partners are contractually bound to protect your data.
• Legal Obligations: If required by law, regulation, or legal process (e.g., court order).
• Business Transfers: In connection with a merger, sale of company assets, or acquisition, where customer information may be transferred as a business asset.
• With Your Consent: In any other circumstance where we have your explicit permission.

4. Data Storage and Security

Your security is our foundation, not an add-on.

• Storage: We store data on secure servers located in the United States and other jurisdictions where our service providers operate. We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
• Protection Measures: We implement robust technical and organizational measures, including:
  • SSL Encryption: Our entire site, especially the checkout, is secured with 256-bit SSL encryption. Look for the padlock icon in your browser.
  • PCI DSS Compliance: We adhere to the strict Payment Card Industry Data Security Standards. Sensitive card data is processed directly by our compliant payment partners.
  • Access Controls: Strict internal access controls limit employee access to your personal data on a need-to-know basis.
  • Fraud Monitoring: Advanced systems monitor transactions to prevent unauthorized activity.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access & Correction: You can request access to the personal data we hold about you and ask us to correct any inaccuracies.
• Deletion: You may request the deletion of your personal data, subject to certain legal exceptions (e.g., where we need the data to complete a transaction or comply with a legal obligation).
• Opt-Out of Marketing: We do not currently send promotional marketing emails. All emails are transactional and related to your orders.
• Do Not Track: Our website does not currently respond to “Do Not Track” signals. You can manage tracking through your browser settings (see Section 6).
• To exercise these rights, please contact us at [email protected]. We will respond to your request in a timely manner, consistent with applicable laws.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and understand how our site is used.

• What Are Cookies: Small data files stored on your device that help our site function properly, remember your preferences, and analyze site traffic.
• How We Use Them:
  • Essential Cookies: Required for the website to function, such as maintaining items in your shopping cart during checkout.
  • Performance/Analytics Cookies: Help us understand how visitors interact with our site (e.g., which pages are popular), allowing us to improve site speed and design.
• Your Control: You can control or disable cookies through your browser settings. Please note that disabling essential cookies may affect the functionality of our website, particularly the checkout process.

7. International Data Transfers

We are a global shop for a global community. Our business operations and service providers may involve transferring your data to countries outside your country of residence, including the United States. We ensure such transfers are protected by appropriate safeguards, such as standard contractual clauses or the recipient’s adherence to privacy frameworks deemed adequate by relevant authorities.

8. Children’s Privacy

While we sell kids’ gear (e.g., Kids gloves, Kids shin guards), our website is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with information, please contact us, and we will take steps to delete such information.

9. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Effective Date.” We encourage you to review this page occasionally.

10. Contact Us